Retargeting, also known as remarketing, is a powerful tool in any PPC marketer’s arsenal. It allows you to stay top-of-mind with website visitors who haven’t converted yet, reminding them of your products or services and enticing them to come back and complete their purchase. And with the right approach, retargeting campaigns can deliver impressive results, boosting your Return on Ad Spend (ROAS) to new heights.
Here are 34 best retargeting ad campaigns and examples, across various platforms and industries, to inspire your own retargeting efforts:
1. Abandoned Cart Retargeting:
- Campaign: A travel website retargets users who abandoned their vacation package booking with a dynamic ad showcasing the same package, highlighting its key features and offering a discount for a limited time.
- Results: Increased cart recovery rate by 15%, leading to a significant boost in bookings.
2. Product Recommendation Retargeting:
- Campaign: An e-commerce store retargets users who viewed specific products with personalized ads featuring similar or complementary items, based on their browsing history.
- Results: Higher average order value and improved customer engagement.
3. Scarcity and Urgency Retargeting:
- Campaign: A fitness app retargets users who downloaded the app but haven’t started using it with limited-time offers on premium features or free trial extensions.
- Results: Increased app activation and subscription rates.
4. Social Proof Retargeting:
- Campaign: A restaurant retargets users who viewed their menu online with Instagram ads featuring positive customer reviews and mouthwatering food photos.
- Results: Increased restaurant reservations and improved brand perception.
5. Educational Retargeting:
- Campaign: A software company retargets website visitors who downloaded a white paper with a series of video tutorials and blog posts related to the white paper’s topic.
- Results: Generated more qualified leads and nurtured existing contacts.
6. Gamification Retargeting:
- Campaign: A mobile game app retargets inactive users with in-app notifications offering special rewards and challenges to win virtual currency or exclusive prizes.
- Results: Increased app engagement and player retention.
7. Customer Loyalty Retargeting:
- Campaign: A coffee shop chain retargets frequent customers with exclusive discounts and early access to new menu items via their mobile app.
- Results: Increased customer loyalty and repeat purchases.
8. Location-Based Retargeting:
- Campaign: A local gym retargets users who searched for “gyms near me” with ads promoting free trial classes and highlighting their convenient location.
- Results: Increased gym memberships and local reach.
9. Dynamic Product Ad Retargeting:
- Campaign: A shoe retailer retargets users who viewed specific shoes with ads featuring those shoes in different colors and sizes, tailored to the user’s browsing behavior.
- Results: Improved ad relevance and click-through rates.
10. Retargeting Across Platforms:
- Campaign: A travel agency retargets users who researched vacation packages on their website with personalized ads across display networks, social media, and even email, reminding them of their travel plans.
- Results: Increased brand awareness and multi-channel conversions.
These are just a few examples to get you started. Remember, the key to successful retargeting is to understand your audience, segment your visitors based on their behavior, and deliver personalized messages that resonate with their needs and interests.
Here are some additional tips for running high-performing retargeting campaigns:
- Set clear goals and objectives. What do you want to achieve with your retargeting campaign? Increased conversions, higher engagement, or brand awareness? Define your goals upfront so you can measure your success.
- Create audience segments based on intent and behavior: Don’t treat all website visitors the same. Segment them based on their actions, such as abandoned carts, product views, or specific pages visited. This allows you to tailor your messaging and offers to their specific needs.
- Craft compelling ad copy: Your retargeting ads should be attention-grabbing and relevant to the user’s recent interaction with your website. Use catchy headlines, highlight specific product benefits, and include strong calls to action.
- Utilize different ad formats: Experiment with different ad formats like images, videos, carousel ads, or even dynamic product ads to find what resonates best with your audience and platform.
- Optimize your landing pages: Ensure your landing pages are relevant to the retargeting ad and offer a seamless user experience. Don’t send users to your homepage – direct them to specific product pages or offers mentioned in the ad.
- Track and analyze your results: Regularly monitor your retargeting campaign performance and track metrics like impressions, clicks, conversions, and ROAS. Analyze the data and make adjustments to optimize your campaigns for better results.
- A/B test different elements: Don’t set it and forget it! Continuously test different ad copy, formats, landing pages, and audience segments to identify the most effective combinations for your campaign.
- Use retargeting across platforms: Don’t silo your retargeting efforts. Extend your reach by running retargeting campaigns across different platforms like search engines, social media, and display networks.
- Be mindful of frequency: Don’t bombard users with retargeting ads. Find the right balance between staying top-of-mind and avoiding ad fatigue.
- Comply with privacy regulations: Familiarize yourself with data privacy regulations like GDPR and CCPA, and ensure your retargeting campaigns comply with these guidelines.
- By following these tips and considering the examples provided, you can craft retargeting campaigns that capture attention, drive engagement, and ultimately, boost your ROAS to new heights. Remember, retargeting is a powerful tool, but it requires careful planning, execution, and optimization to reap the full rewards.
- With a data-driven approach, personalized messaging, and continuous optimization, your retargeting efforts can become a major contributor to your overall PPC success.
