1. Reduce Dependence on SEO:
Remember, SEO is one piece of the puzzle. Diversifying your digital marketing strategies ensures that changes in search engine algorithms won’t disrupt your online visibility drastically.
2. Don’t Try to Rank All of Your Content:
Not every piece of content needs to rank on Google. Sometimes, content serves other purposes, like fostering community or providing value to existing customers.
3. Build Your Public Relations Muscles:
Strong PR can place your brand in front of vast audiences without the need for search engines. By getting mentioned in popular publications or being a part of newsworthy events, you can achieve organic brand growth.
4. Don’t Forget to Keep the Attention:
Once you have your audience’s attention, engage them. Use captivating storytelling, valuable content, and interactive elements to keep them coming back.
5. Stop Relying on Keyword Rankings:
While keywords are crucial for SEO, they shouldn’t be the only metric you consider. Focus on user experience, content quality, and site performance.
6. Remove Content Before Adding New Content:
Before you add new content, audit your current content. Remove outdated or low-performing content. This ensures that your website remains relevant and doesn’t get cluttered.
7. Buy a High Domain Authority Website:
Purchasing an established website with high domain authority can provide an immediate boost to your online presence. It’s an investment, but the long-term returns can be substantial.
8. Create a Slack Group for Sharing Content:
Creating a community on platforms like Slack allows for direct engagement and content sharing. It’s an excellent way for passionate members to share insights, news, and updates without depending on search engines.
9. Be the Last Click:
When users visit your website, offer them comprehensive information, so they don’t feel the need to return to the search results. This not only improves user experience but can also signal to search engines that your content is valuable.
10. Actually Update Your Old Posts:
Instead of merely changing the year, thoroughly update old content. Refresh statistics, include new findings, and ensure the content remains relevant.
11. Listen to Google When They Telegraph Their Plays:
While we advocate for reducing dependence on SEO, it’s still wise to heed Google’s announcements. When they suggest new best practices or features, consider integrating them.
12. Spend Some Damn Money:
Investing in advertising, content creation, and other forms of marketing can provide immediate visibility boosts. Sometimes, the best way to grow is to invest upfront.
13. Plan for Diminishing Returns:
Digital marketing landscapes change. What works today might not work tomorrow. Always be prepared for shifts and have backup plans in place.
In Conclusion: While SEO is a robust strategy, it’s not the be-all and end-all of digital marketing. By diversifying your tactics and focusing on holistic growth, you can build a resilient and thriving online presence.
